Welcome to SoWhatHQ
Understand the core workflow and where each part of the product fits.
What SoWhatHQ does
SoWhatHQ watches the public sources you choose for each competitor, records meaningful changes with evidence, and turns those changes into a concise explanation: what changed, why it matters to your company, and what your team should do next.
The product then carries that intelligence into positioning, messaging, battlecards, team delivery, and outcome tracking. The goal is a living competitive system—not another stream of alerts.
The core workflow
- 1
Add your company context and positioning.
- 2
Add competitors. SoWhatHQ discovers useful public sources and begins monitoring them.
- 3
Review sourced moves in the So-what feed and mark, pin, share, or act on them.
- 4
Keep positioning, messaging, and battlecards aligned with what is changing.
- 5
Deliver the important updates through digests, Slack, or Teams.
- 6
Connect competitive work to outcomes in ROI & impact or through HubSpot.