Use Landscape, Benchmark, and Pulse
Turn individual moves into a market-level view for prioritization and leadership.
Landscape
Landscape compares competitors by activity and impact. Companies in the high-activity, high-impact area deserve investigation first. Use the view to allocate attention, not to declare a definitive market winner.
Benchmark
Benchmark compares how often competitors move, the categories they change, and the observed impact. It helps distinguish persistent competitive pressure from occasional noise across the selected period.
Pulse
Pulse is the executive briefing. It compares the latest 14 days with the prior period, ranks competitors needing attention, surfaces emerging themes, and links important claims back to evidence. Export or share its conclusions only with the linked context attached.