Getting started
Set up your workspace and reach your first useful insight.
What can we help you
turn into action?
Clear, practical guidance for every part of SoWhatHQ—from your first competitor to a defensible impact story.
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EXPLORE BY TOPIC
Everything you need, organized around the work.
Start with a goal and follow the related guides. No product jargon required.
Monitoring & insights
Track competitors, review evidence, and turn changes into action.
- Add and manage competitors→
- Manage monitoring sources→
- Understand and act on a so-what→
- Evidence, sources, and provenance→
Positioning & enablement
Keep positioning, messaging, and battlecards current.
Digests & delivery
Bring the right intelligence to your team at the right time.
Integrations
Connect the tools your marketing and sales teams already use.
ROI & impact
Connect competitive work to real business outcomes.
Workspace & account
Manage people, plans, preferences, data, and troubleshooting.
- Members, roles, and permissions→
- Manage profile and workspace settings→
- Billing and subscriptions→
- Data, privacy, and security→
ALL DOCUMENTATION
Browse the complete guide.
Getting started
Set up your workspace and reach your first useful insight.
Monitoring & insights
Track competitors, review evidence, and turn changes into action.
Add and manage competitorsBuild your watchlist, discover sources, rescan sites, and remove companies safely.9 min→Manage monitoring sourcesUnderstand discovered sources and add the exact public pages you care about.7 min→Understand and act on a so-whatRead the change, interpretation, recommended action, and source evidence.8 min→Evidence, sources, and provenanceSee where an insight came from and how to verify it.6 min→Pin, share, and triage movesKeep the feed useful with statuses, pins, activity sharing, and focused follow-up.6 min→Use Landscape, Benchmark, and PulseTurn individual moves into a market-level view for prioritization and leadership.8 min→
Positioning & enablement
Keep positioning, messaging, and battlecards current.
Build and maintain your positioningGive SoWhatHQ the context it needs to produce company-specific intelligence.9 min→Manage your messaging system of recordDraft, approve, version, and maintain reusable messaging entries.9 min→Create and use battlecardsGenerate, edit, export, and keep a living sales guide for each competitor.10 min→
Digests & delivery
Bring the right intelligence to your team at the right time.
Use weekly digestsReview the market quickly and align your team around the most important moves.6 min→Set notification preferencesControl which updates you receive and where SoWhatHQ sends them.5 min→Connect SlackDeliver competitive intelligence to a Slack channel through OAuth.6 min→Connect Microsoft TeamsSend digests and eligible alerts to a Teams channel.6 min→
Integrations
Connect the tools your marketing and sales teams already use.
ROI & impact
Connect competitive work to real business outcomes.
Workspace & account
Manage people, plans, preferences, data, and troubleshooting.
Members, roles, and permissionsInvite teammates and understand what owners, administrators, and members can do.7 min→Manage profile and workspace settingsUpdate identity, workspace details, general options, integrations, and account controls.8 min→Billing and subscriptionsStart, change, or cancel a plan and understand billing states.7 min→Data, privacy, and securityUnderstand public-source monitoring, integrations, credentials, exports, and safe usage.8 min→Troubleshoot monitoring and missing updatesDiagnose quiet feeds, blocked sources, missing evidence, and delayed analysis.10 min→Contact supportSend a useful support request and know what information never to include.4 min→
STILL STUCK?
Contact support →Talk to a human who knows the product.
Tell us what you expected, what happened, and where you were. We’ll help you find the shortest path forward.