Create and use battlecards

Generate a battlecard

1. 1

   Open Battlecards.

2. 2

   Choose a competitor.

3. 3

   Generate the first draft from your positioning, messaging, and captured competitor intelligence.

4. 4

   Review every claim and remove anything unsupported or no longer current.

5. 5

   Edit each section into language your sales team can use naturally.

Use the living card

• Positioning summary: the frame for the competitive conversation.
• Strengths and weaknesses: grounded guidance, not generic vendor claims.
• Landmines and discovery questions: ways to expose meaningful fit differences.
• Objection handling: concise responses aligned with approved messaging.
• Recent moves: current evidence that can change the conversation.

Export and distribute

Choose which sections belong in the audience-specific version and export a PDF. The in-app card remains the living source; exported files are snapshots and should be refreshed when the card changes.