Understand and act on a so-what

Anatomy of a move

• What changed: a plain-language account of the detected competitor move.
• Why it matters: the implication in the context of your positioning and market.
• Recommended action: a practical next step for marketing, product, or sales.
• Impact and move type: signals that help prioritize the feed.
• Source evidence: the originating URL, capture time, and available before/after material.

A reliable review routine

1. 1

   Confirm the source evidence supports the summary.

2. 2

   Decide whether the move changes a current assumption or sales conversation.

3. 3

   Use the recommended action as a starting point—not an automatic instruction.

4. 4

   Pin it for follow-up, add it to a battlecard, share it, or connect it to an outcome.

5. 5

   Mark it done when handled or dismiss it when it is not useful.

Use judgment with generated analysis

SoWhatHQ grounds analysis in captured public evidence and your workspace context. Competitive strategy still requires human judgment. Verify high-stakes claims at the linked source and adapt recommended wording before external use.