Manage your messaging system of record

What belongs in Messaging

• Core positioning statements
• Value propositions and benefit language
• Audience-specific messages
• Objection responses and proof points
• Campaign or launch language that should remain reusable and governed

Create and govern an entry

1. 1

   Open Messaging and add an entry, or choose Draft from what we know.

2. 2

   Select the appropriate type and write the message in usable language.

3. 3

   Review generated copy against product truth and evidence.

4. 4

   Set the status to match its maturity, such as draft or approved.

5. 5

   Edit as the market changes; version history preserves the evolution.

Keep the system trustworthy

Use approved status deliberately. Archive stale language instead of silently leaving it in circulation. When a competitor move causes a change, connect the decision to the evidence so teammates understand why the wording evolved.