Add and manage competitors

Add a competitor

1. 1

   Open Competitors from the dashboard sidebar.

2. 2

   Choose Add competitor.

3. 3

   Search for the company and select the correct result, or enter its website manually.

4. 4

   Confirm the company. SoWhatHQ checks the site, discovers likely sources, and harvests recent public material when available.

5. 5

   Review the new competitor’s source list.

What source discovery looks for

• Pricing and packaging pages
• Product pages, changelogs, and release notes
• Company blogs and newsrooms
• Careers and hiring pages
• Funding and press sources
• Relevant public review profiles

Rescan or remove a competitor

Use Re-scan for new pages when a competitor redesigns its site or publishes a new changelog, newsroom, or pricing area. Removing a competitor stops future monitoring. Historical intelligence may remain available so prior decisions retain context.