Weekly Competitive Intelligence Digest Template
A concise weekly CI digest template that prioritizes material moves, evidence, implications, decisions, and actions instead of forwarding alerts.
Last reviewed August 4, 2026A weekly competitive intelligence digest should help a reader understand the few moves that matter and act on them. Lead with the executive so-what, then give each item a source, change, implication, recommendation, owner, and status.
Use this template when
- Keeping leadership and GTM teams aligned
- Replacing noisy alert emails
- Creating a weekly CI habit
- Maintaining battlecards and messaging
Weekly Competitive Intelligence Digest
Executive so-what
What changed in the market this week, and what deserves attention?
Top moves
For each: competitor, category, evidence, detected date, and confidence.
Why it matters
Connect the move to segment, position, deal, roadmap, or channel.
Recommended move
Respond, validate, monitor, reframe, preempt, or do nothing.
Ownership
Owner, due date, affected asset, and status.
Watch next
The evidence that would confirm or disprove an emerging pattern.
Worked example
Two competitors added annual-only enterprise packages this week.
The pattern may signal stronger procurement pressure, but it does not affect self-serve buyers yet.
Ask sales ops to tag contract-term objections for 30 days; hold packaging changes until evidence accumulates.
How to use it
- 1
Collect throughout the week.
- 2
Remove duplicates and cosmetic changes.
- 3
Rank by impact and confidence.
- 4
Write the action before adding background.
- 5
Send on a predictable cadence and review overdue actions next week.
Frequently asked questions
How many items belong in a weekly digest?
Only the number readers can understand and act on. Three material moves are usually better than thirty unfiltered alerts.
Who should receive it?
Segment delivery by relevance. Leadership may need implications and decisions; sales may need changed talk tracks; product may need roadmap or adoption evidence.
Keep the evidence and action current.
SoWhatHQ monitors the move, explains why it matters, and carries the decision into messaging and battlecards.
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