Pricing

Flat pricing.
Unlimited viewers. No surprises.

No per-seat tax. No β€œcontact sales” to get started. Start a 14-day free trial β€” no credit card required β€” get your first sourced So-what quickly, and cancel anytime.

πŸŽ‰ Save 10% annually
Starter
$99/mo
Billed monthly
The essentials for a lean team tracking a focused market.
  • Up to 5 competitors
  • Sourced So-what feed & daily change detection
  • Weekly email digest
  • Activity sharing
  • Unlimited internal viewers
Start 14-day trial β†’
πŸ”₯ MOST POPULAR
Team
$299/mo
Billed monthly
The complete intelligence and messaging workspace.
  • 20 competitors, then $15/mo each
  • Everything in Starter, plus:
  • Full analysis suite (Landscape, Benchmark, Pulse)
  • AI battlecards & living messaging
  • Positioning-aware recommendations
  • Slack & Microsoft Teams delivery
  • ROI / impact tracking
  • HubSpot deal outcome syncing
Start 14-day trial β†’
Scale
Custom
Annual contract
A tailored rollout for larger organizations.
  • Unlimited competitors
  • Everything in Team
  • Workspace roles & guided onboarding
  • Security and procurement support
  • Dedicated success manager
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Compare plans

Every feature, side by side.

FeaturesStarter$99/moTeam$299/moScaleCustom
Monitoring
Competitors tracked520, then $15/mo eachUnlimited
All source types (pricing, changelog, careers, reviews, funding)βœ”βœ”βœ”
Scheduled daily change detectionβœ”βœ”βœ”
Before/after change receiptsβœ”βœ”βœ”
The so-what
AI so-what synthesisβœ”βœ”βœ”
Sourced recommended actionsβœ”βœ”βœ”
Positioning-aware recommendations-βœ”βœ”
Analysis suite (Landscape, Benchmark, Pulse)-βœ”βœ”
AI battlecards-βœ”βœ”
Living messaging workspace-βœ”βœ”
ROI / impact tracking-βœ”βœ”
Delivery
So-what feed & activity historyβœ”βœ”βœ”
Weekly email digestβœ”βœ”βœ”
Activity sharingβœ”βœ”βœ”
Slack & Microsoft Teams digest-βœ”βœ”
HubSpot deal outcome syncing-βœ”βœ”
Team & support
Internal viewersUnlimitedUnlimitedUnlimited
Workspace roles-βœ”βœ”
Guided onboarding & procurement support--βœ”
SupportEmailPriorityDedicated success manager
FAQ

The questions everyone asks.

Q. Do you charge per seat?

Never. Every plan includes unlimited internal viewers - invite your whole GTM team, sales, and execs at no extra cost. You pay by how many competitors you watch, not how many people read the brief.

Q. What counts as a β€œcompetitor”?

One company you track. We automatically watch several of their pages (pricing, changelog, careers, reviews, funding) under that single competitor. Team includes 20 competitors; beyond that it's a flat $15/mo each - no per-page or per-source charges.

Q. How is this different from Crayon or the new AI competitor feeds?

The others hand you a feed of changes. We hand you a decision: every item ends in a sourced, recommended move. And nothing is unsourced: every claim cites the exact change that triggered it.

Q. Can I cancel anytime?

Yes. Self-serve, one click, no β€œtalk to your account manager.” Manage or cancel your plan whenever you like. Paid access continues through the end of the billing period.

Q. Is there a free trial?

Yes. Every plan starts with a 14-day free trial - full Team features, no credit card required to begin.

Q. How long does setup take?

Usually minutes. Paste a competitor URL and we auto-discover useful public sources, then build your first sourced activity.

Get your first so-what by tomorrow.

Start a 14-day free trial. No credit card. No sales call.